...Hossein Mohammadi Purpose – The purpose of this paper is to explore barriers; the mediating role of usability; and the moderating effects of subjective norms, personal innovativeness, self-efficacy and perceived image on users’ attitudes toward loyalty to Internet banking (IB) in Iran. Design...

..., by estimating their self‐efficacy. Design/methodology/approach Literature review is followed by the development of relevant research questions, and an assessment of points at which relevant and useful data can be collected in a petitioning process. Findings It is found that data relating to self...