... at promoting a greater ability of small businesses to participate more actively in the competition. Web 2.0 Small hotels Small tourism Digital marketing Marketing communication Local government Italy M31 The digital revolution has transformed the tourism industry, impacting various...

...) This has led to a rapid development of research and practice in the area of e-participation, and in general e-governance (Commission of the European Communities, 2006 and 2010 ; Loukis et al., 2011). One of the most promising ICT for these purposes is the Web 2.0 social media. These new...

... content continuously created in numerous Web 2.0 social media (e.g. political blogs and microblogs, news sharing sites and online forums) by citizens without government stimulation, to understand better their needs, issues, opinions, proposals and arguments concerning a particular domain of government...