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Researchers and practitioners have found a correlation between a mature corporate culture and high levels of collective performance. One of the features of advanced organizations is the ability to satisfy all stakeholders simultaneously: shareholders, organizational members, customers and society at large. While the benefits of a healthy corporate culture may be widely acknowledged in theory, in practice there is usually a considerable gap between the desired state of affairs and reality. Considers Tomra Systems ‐ the world leader in reverse vending machines for the recycling of beverage containers. States that what is extraordinary about this organization is not its laudable goals, but the fact that it has realized these ideals to a remarkable degree.

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