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Project‐based industries, like the construction industry, are probably the most in need of a learning culture and yet may be least open to such philosophies. The paper gives a brief overview of the UK construction industry and then reports on a survey of attempts to engender learning which shows a clear recognition of a wish to learn from experience of the construction organisations studied, but also shows that the systems already in place are mostly informal and unstructured. A systematic procedure which will allow designers to gain effective feedback on their work is described which it is argued could be adopted for most project‐based industries.

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