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Keywords: Ad‐SCM Experiential Lab Organization Game
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Journal Articles
The Learning Organization: An International Journal (2012) 19 (2): 121–133.
Published: 02 March 2012
... Experiential Lab Organization Game Supply chain management Advertising Organizational strategic gaming is effective in creating elaborate solutions for the issues of both individual behavioral control and collaborative strategy techniques. Strategic gaming gained popularity way back in 1944 when von...
