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Keywords: Capital
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Journal Articles
Firm‐specific marketing capital and job satisfaction of marketers: Evidence from Vietnam
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The Learning Organization: An International Journal (2011) 18 (3): 251–263.
Published: 19 April 2011
...Tho D. Nguyen; Trang T.M. Nguyen Purpose Based on the resource‐based view of the firm, this study aims to examine antecedents and outcomes of firm‐specific marketing capital pool invested by marketers in a transition market, Vietnam. Design/methodology/approach A sample of 528 marketers in Ho...
