... takeaways for building up better co‐creation environments in the context of business‐to‐business services. Creativity Client‐agency relationship Co‐creation Organizational learning Advertising industry South Korea Learning Creative thinking Learning organizations Jae C. Jung can...

... in the mind set that allows for innovative and non‐routine learning. Group working Diversity Cognitive mapping Frames of reference Organizational learning Creative thinking The purpose of this paper is to examine how groups respond to diversity. More specifically, a framework is developed...