... industry South Korea Learning Creative thinking Learning organizations The concept of co‐creation embraces a process orientation, in which value is created through cooperation among various stakeholders, rather than solely by the firm and then distributed (Merz et al., 2009 ; Vargo...

... seem to invest the necessary resources to capitalize on diversity and create opportunities for non‐routine learning. Implications for practice and research are discussed. © MCB UP Limited 2003 Group working Diversity Cognitive mapping Frames of reference Organizational learning Creative...