.... It helps in segmenting the customers on the basis of criteria fixed. Customer relations Knowledge management Data mining Business analysis The business executives have started to realize the importance of the analytical Customer Relationship Management (aCRM) in their approach to deal...

... ; Hines, 1995 ; Heide, 1994). Customer relations Supplier relations Learning Partnership Finland The imperfect nature of industrial markets favors the use of more sophisticated mechanisms of relationship governance than mere competitive bidding to drive learning and innovation, within...