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Keywords: Customer relationship management
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Journal Articles
Can organizational learning foster customer relationships? Implications for performance
Available to Purchase
The Learning Organization: An International Journal (2013) 20 (4-5): 279–290.
Published: 17 May 2013
...Moustafa Battor; Mohamed Battour Purpose The purpose of this paper is to investigate the influence of both organisational learning and customer relationship management (CRM) on a firm's performance, as well as the potential mediating role of CRM in the link between organisational learning...
