...Talat Islam; Norliya Ahmad Kassim; Ghulam Ali; Misbah Sadiq Purpose – The aim of this study is to develop a theoretical framework with which to investigate the inter-relationships between organizational learning culture, normative commitment and customer satisfaction through the use of empirical...

... on customer satisfaction. It also aims to examine an individual‐level variable (educational level) to see if it exerts possible moderating effects on the aforementioned relationships. Design/methodology/approach A structured questionnaire was used to collect data from employees in three companies...

... of numerous relationships or stakeholders can achieve and sustain competitive advantage. Customer satisfaction can only be sustained and delivered by those firms that develop world‐class relationships with all parties. Where previous studies emphasized relationships, they failed to produce an appropriate...