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Keywords: Data mining
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Journal Articles
The Learning Organization: An International Journal (2011) 18 (2): 131–148.
Published: 08 March 2011
... to establish a KM and aCRM based framework using data mining (DM) techniques, which helps in the enterprise decision‐making. The objective is to share how KM and aCRM can be integrated into this seamless analytics framework to sustain excellence in decision making using effective data mining techniques...
