...Gianfranco Minati; Véronique Bouchard; Léon del Forno Purpose Management practices and education are presently in a stage of reappraisal and a growing number of scholars and experts are suggesting that managers should be taught and adopt the approach and methodologies of designers. The purpose...

... unchallenged, behavior of all the social‐units originating from this culture will remain unchanged. Design/methodology/approach The concepts developed in this paper are the results of 30 years of real life experimentation with organizations and cultural transformations in different cultures. The paper...