...Michael Cash Organizations are immersed in their myths and stories which they proclaim through their annual reports, budgets and other formal and informal communications and enact through their “biography”. These stories are seen as “stories within a story”. Organizational stories are governed...

... contemporary myths: (1) process improvement should focus on activities; (2) process improvement should itself be a top‐down process; (3) organizations should be learning systems; and (4) fragmentation should be avoided. Argues that these myths are particularly deceiving and potentially dangerous owing...