... Advertising‐SCM (Ad‐SCM) simulation consisting of a strategic organizational game where experiential learning in organizational practice was emphasized and, subsequently, student learning outcome assessment results were analyzed. Findings The Ad‐SCM simulation game project strengthened...

... to the future of microworlds where the only limitation is one's imagination. Design/methodology/approach In 1990, when computer technology flexs its range of useful possibilities, Senge envisions its practical application in a learning organization. He purports the use of computer simulations which he calls...

... systems, and errors in thinking provoked by anxiety, all of which tend to reinforce the currently held belief structures that reinforce even further resistance to change in people. While Senge has advocated for the use of simulations, called, “microworlds” to overcome such resistance, there are times when...