...Noelia Sanchez-Casado; Juan Gabriel Cegarra Navarro; Anthony Wensley; Eva Tomaseti-Solano Purpose – Over the past few years, social networking sites (SNSs) have become very useful for firms, allowing companies to manage the customer–brand relationships. In this context, SNSs can be considered...

... (Bughin and Chui, 2010 , Oliver, 2010). Enterprise 2.0 Web 2.0 implementation model Wikis Social networking sites Web 2.0 Web 2.0 best practice guidelines Blogs The internal use of Web 2.0 tools in organisations is gradually gaining acceptance as evidenced by the increasing use...