About Tourism Marketing and Strategy

About this journal

Tourism Marketing and Strategy (TMAS) is a newly-launched journal for 2027, which aims to advance knowledge, scholarship, and professional practice in tourism, travel, and destination marketing and strategy. The journal is published alongside its sister journal, Tourism Review (TR).

Aims and scope

Tourism Marketing and Strategy (TMAS), aims to advance knowledge, scholarship and professional practice in tourism, travel, and destination marketing and strategy. The journal seeks to provide a forum for impactful cutting-edge research that advances marketing and strategic management within the tourism, travel, hospitality, events, and transport-related industries, and addresses issues of global significance for academics, practitioners, and policymakers.

The journal aims to create future directions by addressing challenges and emerging trends in strategic marketing management, and aims to cover all aspects of the service marketing mix, including product, pricing, place, distribution, promotion, people, processes, and physical evidence.

The journal encourages contributions which examine the role of digital technologies, artificial intelligence, data analytics, immersive environments, virtual and augmented reality, and other emerging innovations shaping marketing and strategic outcomes. In addition, the journal seeks to advance understanding of sustainable, responsible, and regenerative strategies that create long-term value for destinations, businesses, communities, and the environment while addressing complex global challenges and supporting resilient futures.

Alongside its sister journal, Tourism Review (TR), TMAS accepts multidisciplinary and interdisciplinary research submissions.