Business innovation through community management: A case study of virtual education in Japan Available to Purchase

For the various cyber businesses of the future based on the Internet, multimedia, and other new electronic fields, business organization styles, management methods and the distribution of management resources must be re‐formed to accommodate the transformation of the business environment. This article examines the case of a virtual education business in Japan, which has recently been garnering attention as a knowledge‐based business that utilizes multimedia, networks, etc. This article will take the position that chains connecting different business and organizations into spiral‐shaped, strategic community arrangements will develop and expand new markets, and that it will attest to the fact that both ends in such a business tie‐up will be able to hitch themselves to yield‐growth businesses.