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Keywords: Auto-netnography
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Journal Articles
Journal:
Team Performance Management
Team Performance Management: An International Journal (2025) 31 (5-6): 276–289.
Published: 06 May 2025
... of analysis may miss (Kozinets, 2022). Netnographic methods and approaches are unique to the researcher and the context and are particularly useful when exploring immersive experiences such as service-based experiences in virtual worlds (Kozinets, 2020). Auto-netnography is an approach that highlights...
