Keywords: Cross‐functional integration
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Journal Articles
Journal Articles
Team Performance Management: An International Journal (2006) 12 (5-6): 125–137.
Published: 01 July 2006
... associated with developing a very long questionnaire. Originality/value To practicing NPD managers, the value of this research is that it highlights that CE teams which do little to improve communication quality will not lead to improvements in NPD performance. Team working Crossfunctional...

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