Maintaining momentum Available to Purchase

Examines the opportunties opened up through reaching a position of self‐sustaining TQM within an organisation. Looks at the structural and philosophical transitions involved. Argues, with examples, that a TQM‐oriented organization has more strategic options open to it. Suggests four stages in achieving total quality and urges persistence even through periods of apparent stagnation. Offers ways of maintaining confidence in the TQM process.