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Discusses how, according to Dutton Engineering, Japan′s success is due to trust, and how companies need to trust their employees, suppliers and customers, and eliminate any “terrorists” who might try to jeopardize their success. Discusses Training and development. Emphasizes how the company encourages employee participation through the use of kaizen. Concludes that Dutton′s growth during the recession has been put down to the company′s TQM programme. Contends that, in order to beat the Japanese, companies radically need to change the way they run their business.

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