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ICL, the information systems subsidiary of STC, defines quality as providing systems, products and services which fully meet customers' requirements, and it is through this single‐minded, customer‐led approach that ICL succeeds in fiercely competitive markets. To build on this success, in 1987 Joe Goasdoué was appointed to the ICL Board as director of quality to lead a long‐term quality improvement process. The programme includes company‐wide training and education and is designed to create a new quality culture in which every employee is dedicated above all else to customer satisfaction and service.

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