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Describes the reaction of Dr. Joseph Juran, a recipient of the US National Medal of Technology, to winning the award, and his views on the relationship of quality to technology. Discusses the significance of awards and what outcomes recipients of national awards can expect. Considers how the changing perception of quality has affected product development/new technology and looks at other aspects of quality and technology. Concludes by discussing Dr. Juran′s vision of commerce and business for the next century.

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