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When constructing a management system it is possible for the practitioner to lose the overall objective of the system in the wordy and detailed pursuit of conformance to norms. Every picture tells a story. Suggests a simple way of visualizing the interactions and interdependence of individual components of a system. Describes how the system may be cognitive and useful for quality improvement – hence“appreciative”. Particular reference is made to a sales and marketing system, but the lesson may be applied to systems of other specialities by creating models of the desired interactions as part of the specification process.
Keywords:
British standards,
ISO 9000,
Marketing,
Models,
Quality assurance,
Sales,
Strategy,
Systems development
© MCB UP Limited
1994
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