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Based on a strong interest in the academic and practical aspects of the quality movement, a case study research of nine hotels in Wellington was undertaken, focusing on restaurant managers and front‐line staff. Reports that a number of findings with practical relevance emerged, on which recommendations have been based. These deal with: what quality means in practice; quality and servitude; shared perceptions of quality;empowering for quality; recruiting for quality; part‐time versus full‐time employees; quality programmes other than TQM; quality within a wider context; and positive attitudes to complaints.

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