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Shows how to translate the voice of the customer into design processes. Asserts it is esential to apply design tools at the earliest possible stage in the product development cycle. Examines the role of quality function deployment and barometer design using Taguchi methods in designing quality processes. Demonstrates the power of these tools by using a case study from the automotive industry. Concludes that the link of QFD and parameter design by Taguchi methods is a powerful one. Contends that, if done together, it enables upstream quality engineering to become an effective tool for bringing new products to market on time and meeting company and market expectations in all aspects of performance.

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