Describes how OCS Smarts Group is continuing to find better ways of building relationships with customers and suppliers, whilst emphasising the role of employees in this process. Asserts that key to its success is Customer service. Examines the Smarts Quality Care programme. Discusses two developments designed to build relationships with customers and improve service, the first showing the value of relationship building with strategically important suppliers. Describes the establishment of commercial networks. Concludes that it is a business that has invested as much in its people as in new technology. Both the transponder technology and commercial networks are clearly focused on meeting real customers′ needs by building viable, lasting relationships.
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Research Article|
May 01 1993
That′s Smart Thinking Available to Purchase
Publisher: Emerald Publishing
Online ISSN: 1360-0613
Print ISSN: 0954-4127
© MCB UP Limited
1993
Total Quality Management (1993) 5 (5)
Citation
Seath I (1993), "That′s Smart Thinking". Total Quality Management, Vol. 5 No. 5 pp. No Pagination Specified, doi: https://doi.org/10.1108/EUM0000000003095
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