...) could prove that emotion and reason in fact are hard wired in the human brain. In artificial intelligence Picard (1997) built interaction models describing the relationship between reason and emotion. In another area marketing experts distinguish between feeling appeal, i.e. commercial applying...

... of individual components of a system. Describes how the system may be cognitive and useful for quality improvement – hence“appreciative”. Particular reference is made to a sales and marketing system, but the lesson may be applied to systems of other specialities by creating models of the desired interactions...

...Ian Griffith Asserts that by marketing quality, organisations can better ensure that their customers get both the product and standard of service they really require. Contends that many organisations are driving quality through a production orientation rather than through the eyes of customers...

...David Taeger Spotlights 3M′s “Q90s” quality initiative as part of which, the company′s performance in each of seven areas is benchmarked around the world. Addresses the need to introduce TQM programmes differently to the sales and marketing or manufacturing, engineering and technical functions...

...Roger Brooks; Tim Wragg Describes how focusing on total product quality (TPQ) can provide a new form of competitive differentiation, bearing in mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good quality product can be so easily...

...Jonathan Tweed Addresses the question of whether registration is appropriate for the sales and marketing divisions within companies in the light of Kodak Ltd′s experience of registering the marketing, sales and Customer service department of their Health Sciences Division to Marketing Quality...