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Keywords: Mass customization
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Journal Articles
The readiness of selected South African organisations to mass customise
Available to Purchase
Journal:
The TQM Journal
The TQM Magazine (2000) 12 (4): 295–304.
Published: 01 August 2000
... to mean scores and the strength of rating indicated by the statistical skewness[1] with regard to the current situation. The respondent rating (mean scores) and strength of rating (skewness) reflected in Panel B pertain to the situation five years ago. © MCB UP Limited 2000 Mass customization...
Journal Articles
Customer relationship leadership: a leadership and motivation model for the twenty‐first century business
Available to Purchase
Journal:
The TQM Journal
The TQM Magazine (1999) 11 (3): 161–171.
Published: 01 June 1999
... Mass customization Bill Jackson needs a mortgage to buy a new house. After some shopping around, he decides to do business with the company that has also been handling his primary credit card ‐ one of the largest banks in the country. While filling out his application and speaking...
Journal Articles
Mass customization and mass production
Available to Purchase
Journal:
The TQM Journal
The TQM Magazine (1999) 11 (1): 35–40.
Published: 01 February 1999
... and in organizational dynamics. Despite the potential offered by mass customization it is necessary that organizations ensure that such a strategy is the optimal route for their business before embarking on full scale mass customization. © MCB UP Limited 1999 Customer satisfaction Mass customization Mass...
