..., but are organisations ready for the paradigm shift? Three sets of factors that are indicative of the move from mass production to mass customisation were tested empirically in selected South African organisations, namely: industry, competitive and environmental considerations; products/services and structural...

... calls for, as Swieringa and Wierdsma suggest, higher levels of insight about rules, what they prescribe, what they permit, and questions at the level of collective knowledge and understanding (see Swieringa and Weirdsma, 1992, pp. 38‐9; Morgan, 1997). © MCB UP Limited 2000 Paradigms...