...Professor Sam Ho, Dr Jacques Martin and Professor Claudio Baccarani; Fabio Cassia; Marta Maria Ugolini; Nicola Cobelli; Liz Gill Purpose – To counteract increasing competition and satisfy evolving customers’ needs, many firms are changing the positioning of their product concepts, from being...

...Madhav Sinha; Hatice Camgöz Akdag; Mosad Zineldin Purpose The aim of this paper is to investigate and define the competitive positioning of banks including state‐owned, domestic and foreign banks operating in Istanbul, Turkey. The aim is to check the competitive marketplace and to identify...

... and behaviour which organizations display in relation to TQM at one point in time. Finds that the levels can be used as a positioning model to aid organizations in identifying their weaknesses and help them in taking the next steps forward in the continual challenge of continuous improvement...