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Keywords: Product concept
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2015) 27 (2): 247–255.
Published: 09 March 2015
...Professor Sam Ho, Dr Jacques Martin and Professor Claudio Baccarani; Fabio Cassia; Marta Maria Ugolini; Nicola Cobelli; Liz Gill Purpose – To counteract increasing competition and satisfy evolving customers’ needs, many firms are changing the positioning of their product concepts, from being...
