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Keywords: Service management
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2015) 27 (2): 247–255.
Published: 09 March 2015
.... © Emerald Group Publishing Limited 2015 Perceived value Servitization Positioning Product concept Service management Service-dominant logic In an effort to differentiate and counteract increasing competition, and to satisfy the evolving customers’ needs (Kindström, 2010...
