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Keywords: Service marketing
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Journal Articles
Journal:
The TQM Journal
The TQM Journal (2025) 37 (7): 1774–1801.
Published: 31 July 2024
... 28 11 2023 25 03 2024 20 05 2024 08 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only PLS-SEM Service marketing Customer experience Customer emotions Atmosphere The food and beverage industry continues...
Journal Articles
Journal:
The TQM Journal
The TQM Journal (2024) 36 (9): 280–308.
Published: 19 January 2021
... to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Management consulting firms Communication Service marketing Relationship Small firms Professional service firms are at the extreme end...
