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Keywords: Service quality attributes
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Journal Articles
Gurmeet Singh, Neale Slack, Shavneet Sharma, Karishma Mudaliar, Suman Narayan, Rajini Kaur, Keshmi Upashna Sharma
Journal:
The TQM Journal
The TQM Journal (2021) 33 (8): 1753–1769.
Published: 11 March 2021
... incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the resultant effect on customer loyalty is proposed to better understand how fast-food restaurant customer loyalty can be optimized. Design/methodology/approach A quantitative research methodology...
