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Volume 41, Issue 2
1 February 1986
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 41, Issue 2
Review Article| February 01 1986

Anwendung des Verfahrens «Analytic Hierarchy Process (AHP)» bei der strategischen Planung von Verkehrsämtern

Günter Haedrich
Günter Haedrich
Institut für Markt‐ und Verbrauchsforschung der Freien Universität Berlin, Corrensplatz 2, D‐1000 Berlin 33
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Author & Article Information
Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1986
The Tourist Review (1986) 41 (2): 8–13.
https://doi.org/10.1108/eb057945

Ausgangssituation: Probleme bei der Strukturierung von Entscheidungen Aus der Sicht marktorientierter Unternehmen bildet die strategische Unternehmens‐ und Marketingplanung eine Einheit; die Marketingplanung stellt die unternehmenspolitische Leitplanung dar (vgl. Haedrich/Berger 1982, S. 3).

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© MCB UP Limited
1986
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