Problem aaeas and sources of errors in tourism demand research Available to Purchase

Although growth of knowledge about tourism has been tremendous, there are still a number of problem areas opening up a number of questions related to the development and the adaption of different measuring techniques, research instruments and analysis methods. Experience has shown the occurrence of certain problem areas which generate certain types of errors can be attributed to the nature of the population being studied and the insufficient extent to which the research methodology is adapted to this population. Since a relatively small number of authors has dealt with the identification of the entire set of these problems (Ritchie 1975, Dann, Nash, Pearce 1988, Pizam 1987, Smith 1989), there is a need to, first of all systematically identify the research areas being the cause of the greatest number of errors, and to, then suggest the possible approaches, methods or techniques for the reduction of such problems.