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Volume 5, Issue 1
1 January 1950
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 5, Issue 1
Review Article| January 01 1950

Travel advertising expenditures in the United States

Alfred Bernhard
Alfred Bernhard
Philadelphia (U.S.A.)
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Author & Article Information
Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1950
The Tourist Review (1950) 5 (1): 13–14.
https://doi.org/10.1108/eb059654

Americans strongly believe in the competitive nature of life in general and business especially. As a result of this opinion advertising has become omnipotent. Goods and services which are not heavily advertised will never succeed in creating a national market and a lasting demand.

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© MCB UP Limited
1950
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