Der strukturwandel im alpinen tourismus und daraus resultierende anpassungsprobleme der tourismusunternehmen

Post‐war tourism in the Swiss Alps developed in four distinct phases. The pioneering phase (1955 – 65) was led by small family businesses of an old‐fashioned patriarchal stamp: guided by ideals, ready to take risks, possessed of few qualifications. The next phase (1965 – 79) was a period of quantitative growth which saw tourism become an important sector of the national economy, and also prepared the way for mass tourism and the accompanying infrastructure and superstructure that appeared in the new alpine destinations. The so‐called consolidation phase (1980 – 89) brought the first ever downturn in the tourism growth curves.