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Volume 52, Issue 3
1 March 1997
This article was originally published in
The Tourist Review
The Tourist Review Cover Image for Volume 52, Issue 3
Review Article| March 01 1997

Senior citizens' tourism: A simple approach to determine their future travel behaviour

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Publisher: Emerald Publishing
Print ISSN: 0251-3102
© MCB UP Limited
1997
The Tourist Review (1997) 52 (3): 4–12.
https://doi.org/10.1108/eb058248

There is no doubt: the “Senior Citizens Market” is growing all over Europe. Thus, designing specific marketing strategies and adapting the tourist product to the prospective needs of elderly tourists are becoming more and more important.

Keywords: German travel analysis, Senior citizen market, Senior behaviour
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© MCB UP Limited
1997
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