Quality offensive in Swiss tourism

Quality in tourism has many dimensions. Through quality management, efforts are being made to take account of the growing importance of individual aspects of quality. A Iprogramme with various instruments was designed for Swiss tourism with the aim of ystematically promoting and securing on‐going quality development. The programme consists of three levels: in level 1, the focus is on quality of service and in level 2 on management quality. It is not until level 3 that familiar TQM systems are adopted. This article provides a brief overview of the entire programme which covers all aspects of a tourism service package, ranging from tourism information through the hotel trade mountain cableways.