Instrument of tourism policy

Following a presentation by Dr Harald Pechlaner of the University of Innsbruck (Austria) about “Public Policies for Cultural Heritage within the Destination”, the participants of the workshop discussed general problems of facilitating economically viable tourism products within a destination. The situation of private owned castles in South Tyrol was giving a good example of the problems involved. Even though the castles — due to their owners' orientation towards their family traditions and not towards a marketing perspective — are facing some special problems, by and large they have to tackle the same issues as other small and medium‐sized enterprises (SME) in the tourism sector.