Original culture in the development of contemporary tourism

Modern man lives in such conditions where he is necessarily oriented toward the original natural milieu from biological, health, cultural and educational reasons. He is also attracted by the overall tourist ambience, especially when the original natural tourist values are enriched by obtaining a special cultural‐historical importance. The exploitation of original values weakens directly the base of the development (“raw‐material base”) of tourism. The devastation of natural and cultural resources is a form of destroying national richnesess of a tourist destination.