How can European museums reach sustainability?

Nuria Recuero Virto is Postdoctoral Researcher at Universidad Complutense de Madrid, Madrid, Spain. She holds a PhD from the Universidad Complutense de Madrid, which also awarded her a Predoctoral Scholarship (2010-2014). Nuria collaborated in 2003 in the San José de Moro Archaeological Program (Peru). She holds a BA degree in Media Studies from the Universidad CEU San Pablo, where she was awarded an Erasmus grant in Rome. She also holds a master’s degree in Media Business Management from the Universidad Carlos III. She was a finalist of FITUR’s awards for best doctoral thesis (2013). She has recently published the book “Marketing of Cultural Tourism” (in Spanish), where she is the first co-author.

Maria Francisca Blasco López is Vice-Dean of the Faculty of Trade and Tourism at Universidad Complutense de Madrid, Madrid, Spain. She is Vice-Dean of Trade and Tourism Faculty and Associate Professor at the Universidad Complutense de Madrid. She is PhD in Marketing and has a degree in Communication Studies. She is the co-author of “Marketing del Turismo Cultural” edited by ESIC. She is Editor at Journal “Cuadernos de Estudios Empresariales” and Associate Editor at Journal of Business and Management Science. Her research interests are tourism marketing, consumer behavior, employer branding and technologies in marketing published in journals like Soft Computing, BRQ Business Research Quarterly, Procedia Computer Research, Lecture Notes in Artificial Intelligence, Universia Business Review, etc.

Sonia San-Martín is based at Universidad de Burgos, Burgos, Spain. She, PhD and Lecturer and researcher in Marketing at the University of Burgos (Spain). Her current research areas include relationship marketing, consumer behaviour, electronic commerce and mobile commerce. She has written a book, several book chapters, has directed different research projects on electronic and mobile commerce and has published in relevant national and international journals such as International Business Review, Electronic Commerce Research, Journal of Services Marketing, Online Information Review, Electronic Commerce Research and Applications, Psychology and Marketing, Industrial Management and Data Systems, Journal of Organizational Computing and Electronic Commerce, Cyberpsychology and Behaviour and Personnel Review.