Skip to Main Content
Zafar U. Ahmed
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective

Available to Purchase
Zafar U. Ahmed
Journal: Tourism Review
The Tourist Review (1996) 51 (2): 44–57.
https://doi.org/10.1108/eb058223
Published: 01 February 1996
View article titled, The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective
Open the PDF for The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective in another window
Add to Citation Manager for The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective
Journal Articles

The dark side of image marketing

Available to Purchase
Zafar U. Ahmed
Journal: Tourism Review
The Tourist Review (1991) 46 (4): 36–37.
https://doi.org/10.1108/eb058084
Published: 01 April 1991
View article titled, The dark side of image marketing
Open the PDF for The dark side of image marketing in another window
Add to Citation Manager for The dark side of image marketing
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal