...Xiaohang Wang; Chenglin Gui; Jianqiao Yang; Aimin Deng Purpose This study aims to examine how recommendation agent type (human vs ChatGPT) influences tourists’ acceptance. Although cross-disciplinary research has identified algorithm aversion, existing studies have not adequately considered...

... 生成式人工智能 ChatGPT 生成式AI 探索意愿 Inteligencia artificial generativa ChatGPT GenAI Disposición a explorar While generative AI’s (GenAI) implementation can enhance tourism and hospitality practitioners’ capabilities, the AI’s integration alters organizational environments, fostering job...

...Wenjuan Chen; Zhisheng Chen Purpose This study aims to examine the integration of ChatGPT and the metaverse in digital tourism, focusing on their potential to transform tourist experiences, personalize services and inform marketing strategies. Design/methodology/approach The research adopts...

...Yaobin Wang; Haoyang Miao; Meiling Xiong; Yuxiao Wang ¿Cómo afecta la información generada por ChatGPT al comportamiento de planificación de viajes? La mediación de la inspiración Resumen Objetivo La finalidad de este estudio es analizar el impacto de la calidad de la información de ChatGPT en la...

...Han Xu; Xi Li; Jonathan C. Lovett; Lewis T.O. Cheung Purpose This study uses the pleasure–arousal–dominance (PAD) theory to explore how users’ emotional engagement with ChatGPT drives their continued adoption of ChatGPT and word-of-mouth (WOM) behaviour in the context of travel-related service...

...Cong Doanh Duong; Thanh Hieu Nguyen; Thi Viet Nga Ngo; Thi Thu Phuong Pham; Anh Trong Vu; Ngoc Su Dang Uso de la inteligencia artificial generativa (ChatGPT) Para viajes: Interacción parasocial e intención de uso continuado de los turistas Resumen Propósito Este estudio tiene como objetivo...

...) to explore the influence of ChatGPT-integrated chatbots on tourism behavior. Design/methodology/approach The target population for this study was travelers who previously used technology (website/ app) to plan their holiday abroad. An online survey questionnaire created with Google Forms was distributed via...

...Jeong Hyun Kim; Jungkeun Kim; Seongseop (Sam) Kim; Tadesse Bekele Hailu Purpose This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making. Design/methodology/approach Four studies were conducted to test three hypotheses. Four...

...Inês Carvalho; Stanislav Ivanov Purpose The rapid growth of artificial intelligence is disrupting various industries, including the tourism sector. This paper aims to outline the applications, benefits and risks of ChatGPT and large language models in general on tourism. It also aims to establish...