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Keywords: Chinese traditionality
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Journal Articles
Journal:
Tourism Review
Tourism Review (2022) 77 (3): 925–944.
Published: 16 March 2022
...Ke Shen; Yanbin Wu Purpose The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic...
