... behavior. The model was validated through two scenario-based experiments. Findings The results reveal the double-sword effect of humblebragging: Humblebragging elicits stronger benign and malicious envy than bragging. Benign envy mediates the relationship between bragging type and consumption intention...

...Xinhua Guan; Zhenxing Nie; Catheryn Khoo; Wentao Zhou; Yaoqi Li Purpose This study aims to explore the connection between travel content consumption in social networks and social comparison, envy as well as travel intention. It analyzes whether tourists’ travel intention is affected by travel...