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Keywords: Game immersion experience
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Journal Articles
Journal:
Tourism Review
Tourism Review (2026) 81 (2): 807–838.
Published: 27 March 2025
...Jiale Zhang; Farzana Quoquab; Jihad Mohammad Purpose The purpose of this paper is to examine whether technology readiness and game immersion experience affect tourists’ intentions to engage in metaverse tourism. In addition, it also investigates the mediating role of engagement, engrossment...
