Keywords: Image constituents
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Journal Articles

The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective

Zafar U. Ahmed
Journal: Tourism Review
The Tourist Review (1996) 51 (2): 44–57.
https://doi.org/10.1108/eb058223
Published: 01 February 1996
... constituents of a destination's/state's tourist image emerged. Each dimension represents a potential source of focus for regionally promoting a given destination to various target segments. © MCB UP Limited 1996 Image constituents Total image Destination image Tourism promotion Segmentation 4...
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